Local Taxi vs. Uber Fighting: The Taxi Battle in Brazil

In this technologically advanced consumer market, anything remotely close to Uber and its app workflow has a high success rate. Likewise, many companies have made a fortune with online taxi apps to saturate the taxi market away from the traditional ones. In this blog, you will learn about the emerging case of a new platform in a country that hasn’t accepted Uber since its inception.


The story of the rise and fall of Uber, whether leading to a ban or surpassing market standards, directly influences multiple organizations. Hailed as a technology company rather than a taxi company, Uber has received significant backlash over the years. Moreover, Uber drivers have repeatedly gone on strike to protest wages and fees. The company takes 20 to 25% off the top of each ride.

What is happening in Brazil?

Since 2015, the Brazilian government has been fighting Uber officials to segregate the market. Still, nothing concrete has come up so far. However, a new app backed by the government of Brazil has been a wake-up call for Uber. It has shown Uber that the consumer is the king. There is a limit to the convenience provided by the platform, and every penny should showcase Uber’s willingness to commit. However, this has not happened because of large price caps and longer wait times.

Emergence of Taxi.Rio App

The name of the app is Taxi.Rio! It is developed by the Rio de Janeiro government. Unlike Uber, it connects riders with traditional taxi drivers, and the overall response has been satisfactory. This is because they are cheaper and easier to come by. Taxi.Rio added roughly 38,000 monthly users in 2021, according to official figures from the Rio city government.

Furthermore, due to the massive demand for riders, Brazilian local drivers have stepped up to handle the booking request. As a result, there have been no price surcharges. The app has digitally transformed the offline network and traditional taxicabs.

Effects on Uber

Meanwhile, Uber grapples with driver shortages and high demand in crowded urban centers like Rio de Janeiro. Similarly, local taxis in many other populous cities have recently invested heavily in apps like Taxi.Rio. This is to make the ride-hailing experience as agile and swift as hailing an Uber. This means that Brazilians have gradually begun to use traditional taxis rather than private ride-hailing apps.

Uber, which still controls 70% of the ride-hailing market in Brazil, is improving its service to retain lost customers. In September, the company banned 1,600 drivers for excessive cancellations and hired new talent by instituting cashback schemes for health care and mobile plans.

Safety and Security

It is important to remember what made ride-hailing a lucrative business venture in Brazil in the first place. The image of Brazil has been largely preceded by its history of violence on public transportation. Even for people residing in safe Brazilian cities like Rio de Janeiro, apps are generally preferred over hailing cars on the street. 

As a result, ride-hailing services took off partly due to gaps in public transportation and safety concerns. As Brazil emerges from a recession, it’s hard to ignore that Uber-like private apps must dial down their service. Taxi unions and local governments face many issues because Uber is a big business in Brazil.

What’s next?

Uber has been expanding its service overseas for over a decade. However, as the years have passed, new and improved companies have made their way across the board. Because of this tight competition, the chance of losing customers has never been this high. Currently, Uber operates in 72 countries, either with direct influence or by buying the biggest ride-hailing company. The same has been the case with Brazil because of its fluctuating economy.

However, the people’s move to fight high prices has shaped the new revolution to ban foreign elements. If the same has been the case in your country, then an alternative could lead to a promising start.

Using the Uber Clone App to Start a Taxi Business

A clone app is created by taking inspiration from another app, i.e., Uber, and adding unique features. Entrepreneurs often use such apps for an affordable launch without developing them from scratch. Usually, a ready-made script is customized in 1-2 weeks for a seamless launch to start an online taxi business. Let’s understand the entire process in three steps:


Many Uber Clone Apps offer demo apps for various testing purposes. Users can test them as much as possible when downloaded from the app or Play Store. Professional white-label firms offer taxi and user demo apps to maintain transparency at all stages of the buying process. Before moving forward, any queries related to design and features will also be solved at this stage.


Upon selecting the professional white-label firm, the market location, language, currency, and other business standards are confirmed. Later, this information is embedded into the Uber Clone App for a quick launch. That means a full-fledged app has entered a market offering the same service but with a better design.


During the launch, you can track registrations, downloads, and other key metrics in the admin panel. However, implementing newer features requires programming skills to make changes in the app. Therefore, it’s best to find a professional white-label firm that offers at least one year of maintenance and updates.


A country like Brazil has great potential to become a cultural hub for technological transformations. Here, there is substantial business growth backed by smartphone technologies. Similarly, an app the government makes for the people sounds good, but fighting a global conglomerate takes work. At the same time, carving your niche using the same technology sounds like a profitable business model. Therefore, it’s a good choice for budding entrepreneurs to seek an Uber Clone app to build their own business in Brazil.

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